MAGNETIC
During my time at Magnetic, I’ve had the opportunity to work as a Graphic and Motion Designer, as well as a Creative Consultant, alongside an incredibly talented and inspiring team. We’ve worked with some of the world’s most recognized brands, including Mars, Mastercard, Sainsbury’s, Waitrose, and John Lewis. My role has been diverse—supporting the team through motion design, visual development, and illustration, while also contributing to strategic design thinking and innovative solutions across a variety of projects.
Video Identity
Experimenting with logo animations and moving our marketing assets in Magnetic
The Chaos Advantage
Our newest book is about growth, the kind of positive growth that comes when you use the momentum of chaos to propel you forward. It’s about reimagining what growth means in today’s scary, exciting, fast-moving world, because – as well as financial success – it has to equally be about making life better for people.
I had the pleasure of being involved in designing this book with Magnetic. It was such a fun and inspiring process, full of creative challenges and new things to learn along the way. From exploring visual concepts to refining the final layout, every step felt like an exciting collaboration. I also created a short video to capture the spirit of the project and the design process behind it.
Our Book Launch party brought together hundreds of senior leaders from 30+ brands across industries, to explore how bold thinking can create growth, value and impact, even in times of adversity and uncertainty.
Our design team transformed a blank gallery space in Fitzrovia into a full sensory experience, bringing the book’s ideas to life and capturing the buzz and creativity behind it.
Master Card
For this Mastercard project at Magnetic, I created a video showcasing the process behind our collaborative work. It was a genuinely enjoyable and rewarding experience. My focus was on keeping the visuals simple, engaging, and snappy to clearly communicate the story and highlight the impact of our design.
Spotlight;
Using ‘Built around you/ It’s your money’, the empowering strapline focuses on the customer and their choices. The spotlight on the customer is a design feature which flows through to the app and across all touchpoints. Rich and mature colours enable an intentionally different look and feel for a fresh, customer-centric digital bank.
ZOPA
The Challenge was to work in a ‘lean’ way, via a 5-day design sprint
Stretch and challenge your current thinking and design work
Present a set of differentiated, stand out visual identity options, tied to two chosen brand straplines
Present suitable concepts through digital-first (UI) applications
Mars Future Of Work
We collaborated with Mars on a post-COVID initiative to support their teams returning to the office, focusing on the message that human connection is essential—both in life and at work. As part of this project, we produced three insightful articles and a heartfelt video. Creating the video was a unique challenge: we cast Mars employees from around the world and guided them remotely to film themselves answering a set of curated questions. After multiple rounds of re-recording and careful editing, the final piece came together beautifully. Both our team and the client were genuinely pleased with the result and the impact it had.
Futureproofing Mars and improving life for 350k cocoa farmers
When you’re the largest chocolate company in the world but the cocoa supply chain is in crisis, how can you turn instability into a sustainable future and faster growth?
Mars Wrigley is one of the chocolate industry’s leading players and chocolate is the company’s biggest revenue source. The health of the cocoa supply chain impacts every part of the business. But it’s under threat and the future of the cocoa industry is unstable and uncertain.
To secure future growth, and ensure the cocoa business is driving Mars towards its 2050 net zero target, Mars set a bold ambition to reshape the future of cocoa. We worked with the business to help push the thinking, moving from five to 10 years to 30 years into the future. Our mission was to help the team understand the world of 2050 and work backwards to define a bold and inspiring cocoa sustainability vision, plus a clear strategy for implementation.
We worked with diverse experts and stakeholders to bring to life potential scenarios for 2050, with clear implications for the Mars Cocoa Enterprise. We created distinct, human-centric scenarios that make the far future tangible, engaging and actionable, and aligned stakeholders on how to prepare for 2050 and unlock key opportunities. We used the insight to guide a cross-functional group on a bold and inspiring vision, strategic pillars and the critical shifts required to live it.
The result is a north star: a cocoa sustainability strategy with high alignment, engagement and ownership across the business. Mars has committed to making uncomfortable but progressive decisions, securing growth and lasting value across the supply chain.
Here’s a video I created to showcase a portion of the project. Because the project assets are confidential, only selected sections are included. I also brought the concept to life through illustrative design in an immersive Miro environment, where participants could float around during the final presentation (which I’m not able to share). Below, you can see some of the illustrations, sci-fi themed with a touch of humour to support the project’s future-forecasting narrative.
