MAWA - Brand identity
Playful brand identity for a café-restaurant based in both Iran and Dubai, inspired by the beauty of woods and trees. The design celebrates lush greenery, untamed nature, and a sense of freedom, inviting guests to step into a vibrant, living world. Organic shapes, earthy colors, and lively plant motifs define the visual language, blending the spirit of adventure with a warm, welcoming atmosphere. This identity captures the joy of exploration and connection with nature, offering a fresh and energizing experience in the heart of the city.
CHAI KHANA - Brand identity
A Kafkaz-inspired restaurant nestled in the historic heart of Dubai, near the old bazaar and Hotel Moscow. More than just a tea house, CHAI KHANA is envisioned as a sanctuary for regional businessmen—Chinese, Russian, Iranian—who gather over hot tea, fresh bread, and important deals inside cozy, arched chambers.
The core inspiration behind this identity comes from ancient textiles and patterns found across the Caucasus and Silk Road—rich in geometry, storytelling, and symbolism. These patterns are not merely decorative; they are a cultural language, passed down through looms, carpets, bricks, and carved wood—evoking warmth, ritual, and connection.
MOMENTS (John Lewis) - Brand identity
I was part of the Magnetic team during a design sprint focused on shaping the new identity for the John Lewis credit card. Working collaboratively with designers, strategists, and brand leads, I helped explore how the card’s visual language and customer experience could reflect John Lewis’s trusted, design-led reputation while appealing to a new generation of users. The sprint was fast-paced and iterative. We developed moodboards, refined visual concepts, and tested ideas that balanced elegance with accessibility. It was an exciting opportunity to contribute to a project where design thinking directly informed a tangible, customer-facing product.
WHITE RHINO - Brand identity
I designed the brand identity for White Rhino, an interior design studio specializing in F&B spaces. The goal was to create a visual language that felt simple and refined, yet carried a sense of playfulness and curiosity. The concept centered around contrast, minimal forms paired with unexpected details, to mirror the studio’s approach of designing environments that surprise and engage. Every element, from the logo to the typography and color palette, was crafted to feel clean but slightly offbeat, encouraging viewers to pause and question, much like the studio’s interiors invite exploration and conversation.
B - Brand identity
I designed the brand identity for "B," a Dubai-based coffee label rooted in minimalism and simplicity. The core concept focuses on clean design with a timeless feel, while keeping the brand dynamic and fresh through seasonal collaborations with different artists. Each season, the packaging features new, carefully curated illustrations that reflect the spirit of the moment, creating an evolving visual journey for customers.
BELLA VISTA - Brand identity
Playful brand identity for a café-restaurant based in both Iran and Dubai, inspired by the beauty of woods and trees. The design celebrates lush greenery, untamed nature, and a sense of freedom, inviting guests to step into a vibrant, living world. Organic shapes, earthy colors, and lively plant motifs define the visual language, blending the spirit of adventure with a warm, welcoming atmosphere. This identity captures the joy of exploration and connection with nature, offering a fresh and energizing experience in the heart of the city.
