FROM THE LIPS TO THE MOON

FROM THE LIPS TO THE MOON

“From the Lips to the Moon” Poster / social media

Cafe OTO / London

From the Lips to the Moon is a recurring performance night bringing together poets and musicians hosted by electronic music wizard and composer Pouya Ehsaei and performance maker, performer and writer of texts Tara Fatehi.

“From the Lips to the Moon” Poster / social media

The Vinyl Factory X Reference Point

From the Lips to the Moon – In times of Darkness Poster

Reference Point / London

"In times of Darkness is" an unusual book of poetry and music, showcasing some of the poems performed at the nights + more

VISUAL IDENTITY

VISUAL IDENTITY

EYE FLOW – Visual Identity / Poster / Social Media

Reference Point / London

Eye Flow is a live music and film project where experimental musicians come together to improvise a live score to a feature film or a set of short movies. The project aims to explore novel meanings and aesthetics emerging from a live, spontaneous musical response to a film, substituting its original soundtrack and sometimes even intentionally contrasting it.

B

I designed the brand identity for "B," a Dubai-based coffee label rooted in minimalism and simplicity. The core concept focuses on clean design with a timeless feel, while keeping the brand dynamic and fresh through seasonal collaborations with different artists. Each season, the packaging features new, carefully curated illustrations that reflect the spirit of the moment, creating an evolving visual journey for customers.

CHAI KHANA

A Kafkaz-inspired restaurant nestled in the historic heart of Dubai, near the old bazaar and Hotel Moscow. More than just a tea house, CHAI KHANA is envisioned as a sanctuary for regional businessmen—Chinese, Russian, Iranian—who gather over hot tea, fresh bread, and important deals inside cozy, arched chambers.

The core inspiration behind this identity comes from ancient textiles and patterns found across the Caucasus and Silk Road—rich in geometry, storytelling, and symbolism. These patterns are not merely decorative; they are a cultural language, passed down through looms, carpets, bricks, and carved wood—evoking warmth, ritual, and connection.

BELLA VISTA

Playful brand identity for a café-restaurant based in both Iran and Dubai, inspired by the beauty of woods and trees. The design celebrates lush greenery, untamed nature, and a sense of freedom, inviting guests to step into a vibrant, living world. Organic shapes, earthy colors, and lively plant motifs define the visual language, blending the spirit of adventure with a warm, welcoming atmosphere. This identity captures the joy of exploration and connection with nature, offering a fresh and energizing experience in the heart of the city.

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